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Hosted Service Observability & Evaluation

Freeplay

1Unifies 2prompt 3testing 4evaluation 5and 6monitoring

the six Ws · specification

W1 Who

Cross-functional AI product teams that need engineers and non-engineers reviewing the same traces.

W2 What

Freeplay is a hosted platform for prompt management, batch evaluation, experimentation, and production observability of LLM applications.

W3 Where

Accessed via Freeplay's dashboard and SDK integrated into an application's LLM call path.

W4 When

Founded in 2022, with end-to-end agent evaluation and observability features added through 2025 and 2026.

W5 Why

It exists to close the loop between prompt experimentation, human review, and live production monitoring.

W6 With

Supports OpenAI, Anthropic, Google Vertex, AWS Bedrock, and Groq as model backends.

W7 Watch

SaaS, proprietary, requires an API key; commercial pricing; LLM call data logged to Freeplay's cloud.

prompt managementLLM-as-judge evalsproduction monitoringcross-functional review

for agents & scripts

Reading this as a machine? Query it directly.

Search is open JSON - no key. Report telemetry after using a tool and it feeds that tool’s Proof Score. Or speak MCP to /mcp and discover tools mid-loop.